Forbes Shopify Product FeedSell on Forbes with Shopify
Editorial product comparison and recommendation under the Forbes brand. Local editions for the US, UK, Canada, Australia and India, on a performance based model.
How to create Forbes feed
1. Reach out to the Forbes commerce team
Partnerships are arranged individually through Brand Solutions and commerce partnerships, where brands and retailers agree the terms for inclusion in comparisons and recommendations.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select the Forbes template
Select the Forbes template. The feed contains title, brand, price, availability, link, image and GTIN or MPN identifiers for reliable product matching.
4. Submit the feed URL
Hand the hosted feed URL to your contact. The product data powers current prices and availability inside editorial comparisons and roundups.
5. Keep prices and availability current
In editorial recommendations a stale price is the main source of lost conversions. Feedyio refreshes the feed automatically with every change in the store.
Why sell on Forbes
Alongside its news operation, Forbes runs an extensive product and comparison section. Forbes Advisor and the related product desks compare and recommend specific products and services, from financial products through technology to home equipment.
High-intent shoppers
Customers on Forbes are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Forbes
No spreadsheets, no developers. Feedyio builds a fully compliant Forbes feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Forbes feed runs itself and support responds instantly.”
About Forbes
Alongside its news operation, Forbes runs an extensive product and comparison section. Forbes Advisor and the related product desks compare and recommend specific products and services, from financial products through technology to home equipment.
This is neither a marketplace nor a price comparison engine in the classic sense. The foundation is editorial content: tests, best-of rankings and comparison tables. Merchant product data feeds into those tables so readers see current prices and availability.
The operational side of Forbes Advisor is handled by a separate company, Forbes Marketplace, working with Forbes Media. The platform has local editions for the US, UK, Canada, Australia and India, so content and partners differ by market.
Monetization is performance based. Forbes earns through affiliate commissions on clicks and purchases and through paid placements, which are labelled in the content. For a merchant this means the cost is tied to an actual result rather than an impression.
The value of the channel is context and trust. A reader who lands on a best-of ranking in a category is at the decision stage and looking for confirmation. Conversion rates from that traffic tend to beat generic display advertising.
A product feed serves a specific purpose here: supplying current prices, availability and links. Without it articles carry static prices that go stale quickly, damaging both the credibility of the recommendation and campaign performance.
The feed should contain title, brand, category, price with currency, availability, product link, image and GTIN or MPN identifiers. Those identifiers are what allow your offer to be matched to the specific model an article covers. Feedyio generates these fields automatically and keeps them current.
The channel makes most sense for brands and retailers with higher-ticket or heavily compared goods in English-speaking markets. For cheap, low-margin products editorial placement rarely pays off, because the cost of earning a spot in a recommendation outweighs the profit on a single order.
Forbes Feed - FAQ
It is neither a marketplace nor a classic comparison engine. Forbes Advisor and the Forbes product sections compare and recommend products inside editorial content. Brands and retailers enter those comparisons through commerce partnerships, supplying product data by feed.
Available markets
Forbes operates in 5 countries.
Related Specialty
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