<item> <g:id>SKU-1042</g:id> <title>Linen shirt, sage</title> <g:price>49.00 EUR</g:price> <g:availability>in_stock</g:availability> <g:google_product_category>212</g:google_product_category> <g:brand>Northwind</g:brand> </item> <item> <g:id>SKU-1043</g:id> <title>Oak side table</title> <g:price>129.00 EUR</g:price> <g:availability>in_stock</g:availability> </item>
id;title;price;stock;category
SKU-1042;Linen shirt;49.00;12;Apparel
SKU-1043;Oak side table;129.00;4;Furniture
SKU-1044;Wool scarf;35.00;0;Accessories
{
"id": "SKU-1042",
"price": { "value": 49.0, "currency": "EUR" },
"availability": "in_stock",
"channels": ["google", "heureka", "idealo"]
}The right category, on every channel
Comparison sites and marketplaces sort products by their own category trees. Pair your Shopify catalog with them once and every product lands where shoppers look for it.
- ✓124 channel taxonomies
- ✓Reusable named mappings
- ✓Localized Shopify taxonomies
Pair by whatever fits your store
Choose the source that matches how your catalog is organized, then pick the channel category for each row from a searchable list.
- ✓Shopify product categories
- ✓Product types
- ✓Collections, with a priority when a product sits in several
- ✓Rules: the first matching condition assigns the category
Map once, reuse in every feed
Save a mapping under its own name and attach it to as many feeds as you like. Change it in one place and every connected feed follows after a refresh, so your Heureka CZ and SK feeds or your Google feeds per country stay in sync.
Taxonomies for the channels you sell on
Google in 16 language versions, Heureka, Zboží, Glami, Favi, Árukereső, Compari, Pazaruvaj, Ceneo, Pigu, Shopalike, Mall and more, all kept up to date from the channels’ official category files. Inside a feed you only see the taxonomies that channel accepts.
Google feeds work out of the box
Your Shopify product category maps directly to Google’s taxonomy, so Google-format feeds pick it up automatically, optionally translated into the language of the feed using localized Shopify taxonomies. Manual mapping is only needed when you want to override it or target a channel-specific tree.
Your own text when the list falls short
Mark any row as custom and type the category value yourself. Handy when a channel accepts free-form categories or its list is missing an entry. Unpaired products show up as warnings in the feed report, so nothing slips through unnoticed.
Frequently asked
Usually not. If your products have a Shopify product category, Google-format feeds use it automatically. Map manually only to override it.
Related features
Ready to put your feeds on autopilot?
Install Feedyio from the Shopify App Store. Free plan available, no credit card needed.