Moebel.de Shopify Product Feed - Sell on Moebel.de with Shopify

Moebel.de is Germany’s biggest online platform dedicated to furniture, home décor, lighting, kitchen, garden, and lifestyle products. It aggregates product catalogs from hundreds of online retailers into one central marketplace, allowing consumers to search, compare, and buy items conveniently.

The platform is highly specialized: unlike general marketplaces such as Amazon or eBay, Moebel.de focuses exclusively on the home and living sector. This vertical approach makes it the go-to destination for German consumers shopping for furniture and interior design products.

Market Position & Scale

• Founded in Hamburg in 2007, Moebel.de has grown into one of Europe’s leading home & living platforms.
• The marketplace features over 300 retailers and more than 5 million products.
• It reaches over 50 million visits annually, making it one of the most popular destinations for furniture and décor in Germany.
• Moebel.de also operates internationally with localized versions in France (Moebel.fr), the Netherlands, Austria, and other European countries.

This scale positions Moebel.de as a crucial sales channel for furniture retailers who want to gain visibility in the competitive German market.

How Product Feed Integration Works

Retailers connect their online store to Moebel.de using a product feed (XML/CSV). The feed automatically transfers all necessary product data:

• Titles and detailed descriptions
• Prices and promotions
• Stock levels and availability
• Images and specifications (size, color, material, style)
• Links back to the retailer’s website

The feed is updated automatically, ensuring that customers always see accurate prices and stock status. This not only improves the shopping experience but also reduces errors like overselling or outdated offers.

Commercial Models & Commission Structure

Moebel.de offers several monetization models to fit different business strategies:

• CPC (Cost-per-Click): Merchants pay for clicks that drive customers from Moebel.de to their webshop.
• Commission on Sales: In selected cases, Moebel.de can charge a percentage of revenue generated through the platform.
• Sponsored Placements & Banners: For higher visibility, retailers can invest in premium positions within categories or search results.
• International Reach: With feeds adapted to localized portals, merchants can expand into other European countries seamlessly.

The flexibility of CPC vs. commission makes Moebel.de attractive to both small niche shops and large brands.

Benefits for Retailers

1. Huge Audience Reach
   Access millions of German shoppers who are actively searching for home and living products.
2. Vertical Specialization
   Moebel.de’s focus on furniture ensures that your products are shown to a highly relevant audience.
3. Automated Product Updates
   Product feeds keep pricing, stock, and details in sync—minimizing manual work.
4. Increased Trust & Conversions
   Presence on a trusted, established platform builds consumer confidence in your store.
5. Scalable Marketing Options
   Start with a basic feed and expand visibility through CPC campaigns, sponsored slots, or international expansion.

Why Moebel.de Matters in Germany

Germany is Europe’s largest furniture market, worth tens of billions of euros annually. Consumers are price-sensitive but also value transparency, sustainability, and reliable merchants.

For new retailers, building brand awareness independently in Germany can be difficult. Moebel.de solves this by providing direct access to millions of engaged shoppers who are already in buying mode. For established brands, the platform offers an additional sales channel and an opportunity to strengthen visibility.