The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product they arrive on your local storefront, a Google-hosted page for your store or your omnichannel landing page. Shoppers use the local storefront to view in-store inventory, get store hours, get directions to your stores, and more.
Local Inventory Ads (LIA) are a Google Merchant Center feature designed for omnichannel retailers. They allow businesses to showcase products available in nearby physical stores directly in Google Search and Maps results. Shoppers see local stock, pricing, and directions to the store, bridging the gap between online discovery and offline purchase.
For retailers, LIAs are a powerful tool to drive in-store traffic and conversions. By integrating product and local inventory feeds, merchants can synchronize real-time stock across locations, ensuring accurate visibility for consumers searching “near me.”
LIA requires two connected feeds:
These feeds connect to Google Merchant Center and display results in Search, Maps, and Shopping.
Local Inventory Ads bridge digital and physical retail by connecting product feeds with Google’s search ecosystem. For merchants, they provide real-time, localized visibility that drives in-store sales and strengthens omnichannel strategies.
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