Fruugo Shopify Product Feed - Sell on Fruugo with Shopify

Fruugo: A Global Cross-Border Marketplace

Fruugo is an international marketplace headquartered in the UK, designed to simplify cross-border e-commerce. Operating in more than 40 countries, Fruugo localizes product listings in multiple languages and currencies, automatically handling tax and compliance for merchants.

Unlike regional marketplaces, Fruugo focuses on enabling retailers of any size to reach global audiences. Product feed integration ensures that catalogs are automatically translated, priced in local currencies, and synchronized with stock availability, minimizing operational complexity while maximizing reach.

Market Reach & Scale

• Coverage: Over 40 countries, including key markets across Europe, North America, Asia-Pacific, and beyond.
• Audience profile: Global consumers seeking product variety, localized pricing, and international delivery.
• Verticals: Broad, multi-category catalog, from electronics and fashion to health, beauty, and home.
• Merchant base: Retailers of all sizes aiming to expand internationally without establishing local operations.

How Product Feed Integration Works

Retailers upload a product feed (XML/CSV/API), which Fruugo processes into localized listings. The feed typically includes:

• Product titles, descriptions, and attributes
• EAN/GTIN/UPC identifiers for correct mapping
• Localized pricing with automatic currency conversion
• Stock status and shipping details
• Images and product links

Fruugo’s system handles translations, VAT/GST, and compliance automatically, making cross-border sales seamless.

Commission & Business Models

Fruugo operates on a commission-based model:

• CPS (Cost per Sale): A fixed commission percentage per completed sale.
• No listing fees: Merchants only pay when sales occur.
• Global campaigns: Optional seasonal and category promotions to boost visibility.

Benefits for Retailers

1. Global reach
   Access consumers in over 40 markets through one integration.
2. Localized experience
   Automatic translations and currency conversions improve shopper trust.
3. Low risk
   Commission-only model means no upfront costs.
4. Operational simplicity
   VAT, tax, and compliance handled by Fruugo’s system.
5. Multi-category scalability
   Expand internationally across multiple verticals at once.

Why Fruugo Matters

For retailers aiming to expand internationally, Fruugo removes many barriers of cross-border trade. By managing localization and compliance centrally, it allows merchants to focus on competitive pricing and assortment.

Conclusion

Fruugo is a powerful channel for international e-commerce growth. Through product feed integration, retailers can scale visibility across 40+ countries, reach new customer segments, and grow sales globally with minimal complexity.