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Fruugo Shopify Product FeedSell on Fruugo with Shopify

Global cross-border marketplace with 100 million+ SKUs, £595 million gross order value, selling to customers in 46+ countries with automatic translation and currency conversion.

At a glance
Channel typeMarketplaces
Markets45 countries
Founded2006, United Kingdom
HeadquartersUlverston, United Kingdom
Available on planFree and up

How to create Fruugo feed

STEP 01

1. Register on Fruugo

Create a seller account at sell.fruugo.com. Registration is free with no monthly fees.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Fruugo template

Select the Fruugo template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Paste the link into Fruugo Seller Portal.

STEP 05

5. Start selling globally

Fruugo automatically translates your products into 31 languages. Sell in 46+ countries from one feed.

Why sell on Fruugo

Fruugo has established itself as the premier global marketplace for cross-border e-commerce, enabling retailers to reach customers in over 46 countries through a single integration. With more than 100 million SKUs listed and gross order values exceeding £595 million, Fruugo provides a powerful platform for international expansion without the traditional complexities of global selling.

High-intent shoppers

Customers on Fruugo are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Fruugo

No spreadsheets, no developers. Feedyio builds a fully compliant Fruugo feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Sell in 46+ countries from one integration
Automatic translation to 31 languages – no localization needed
Price display in 22 currencies – Fruugo handles conversion
No monthly fees – pay only commission on sales
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Fruugo feed runs itself and support responds instantly.”

Shopify merchant review

About Fruugo

Fruugo has established itself as the premier global marketplace for cross-border e-commerce, enabling retailers to reach customers in over 46 countries through a single integration. With more than 100 million SKUs listed and gross order values exceeding £595 million, Fruugo provides a powerful platform for international expansion without the traditional complexities of global selling.

What sets Fruugo apart is its unique approach to cross-border commerce. The platform automatically translates product listings into 31 languages and displays prices in 22 currencies, eliminating the need for sellers to create and manage localized content. This automation dramatically reduces the barriers to international selling, allowing even small retailers to compete in global markets.

Fruugo operates on a pure marketplace model with no listing fees or monthly subscriptions. Sellers only pay commission when a sale is made, creating a low-risk pathway to international expansion. This performance-based pricing structure aligns Fruugo's interests with seller success.

The marketplace covers major consumer categories including fashion, home and garden, electronics, toys, sports, and beauty. Fruugo's global traffic draws from diverse sources including search engines and social media.

Cross-border logistics are simplified through Fruugo's shipping solutions, which provide customers with transparent delivery options and tracking while sellers maintain control over their fulfillment operations.

For e-commerce businesses looking to test international markets or scale existing cross-border operations, Fruugo offers perhaps the most accessible pathway to global selling.

Fruugo Feed - FAQ

What feed format does Fruugo support?

Fruugo supports CSV and XML formats with UTF-8 encoding. Feedyio automatically generates the feed in the correct format with required attributes including GTIN/EAN.

What are the fees for selling on Fruugo?
How does automatic translation work on Fruugo?
How does Fruugo handle currency conversion?
Do I need to handle international shipping?
Which product categories are most successful on Fruugo?

Available markets

Fruugo operates in 45 countries.

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Start selling on Fruugo today

Create a product feed for Fruugo in minutes. 7 days free, no credit card required.

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