Bottle Hero Shopify Product FeedSell on Bottle Hero with Shopify
Marketplace for premium wine, champagne and spirits based in Copenhagen. Connects specialist bottle shops and producers with customers across Northern Europe.
How to create Bottle Hero feed
1. Apply as a partner
Contact Bottle Hero with your assortment. The platform works with bottle shops, importers and producers able to ship to the target countries.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select the Bottle Hero template
Select the Bottle Hero template and fill in beverage-specific attributes: vintage, grape variety, region, volume, alcohol content and producer.
4. Submit the feed URL
Hand the hosted feed URL to your Bottle Hero contact. Your offer is connected to the catalog and shown to customers in each country.
5. Keep stock in sync
With limited vintages accurate availability is critical. Feedyio refreshes the feed automatically, so sold out bottles disappear from the listing quickly.
Why sell on Bottle Hero
Bottle Hero is an online marketplace focused on premium wine, champagne, craft beer and spirits. Bottle Hero ApS is based in Copenhagen and runs localized versions for Denmark, Sweden, Germany, the Netherlands and Finland. The German version launched in 2024.
High-intent shoppers
Customers on Bottle Hero are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Bottle Hero
No spreadsheets, no developers. Feedyio builds a fully compliant Bottle Hero feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Bottle Hero feed runs itself and support responds instantly.”
About Bottle Hero
Bottle Hero is an online marketplace focused on premium wine, champagne, craft beer and spirits. Bottle Hero ApS is based in Copenhagen and runs localized versions for Denmark, Sweden, Germany, the Netherlands and Finland. The German version launched in 2024.
The model connects the customer directly with a specialist bottle shop or producer. Shoppers buy from a merchant who genuinely knows the assortment, while Bottle Hero provides the unified interface, search and buying experience.
The selection is curated. The platform stresses that the assortment is assembled by experienced merchants and sommeliers based on authenticity and quality rather than algorithmic sales metrics. For partners this means an environment where provenance and story matter.
The audience consists of people looking for specific wines and spirits, often by vintage, region or producer. This is not a price-driven comparison site but a discovery environment with high average order value.
Product data quality is critical for beverages. Beyond the standard fields you need vintage, grape variety or spirit type, region of origin, bottle size, alcohol content and producer. These are exactly the attributes customers filter and search by.
Accurate availability matters more for wine than for ordinary goods. Vintages sell in limited bottle counts and a sold out vintage cannot be replaced. Feedyio therefore keeps the feed refreshed so the listing matches real stock.
Cross-border alcohol sales come with regulation. Excise duty, age verification and permitted delivery methods differ by country, and Nordic markets are among the stricter ones. It pays to verify the conditions before listing your full assortment.
Bottle Hero makes sense for bottle shops, importers and producers with their own online store who want to reach Northern European customers without building distribution and marketing in each country separately.
Bottle Hero Feed - FAQ
Bottle Hero is an online marketplace for premium wine, champagne, craft beer and spirits. Based in Copenhagen, it connects specialist bottle shops and producers with customers across Northern Europe.
Available markets
Bottle Hero operates in 5 countries.
Related Specialty
Start selling on Bottle Hero today
Create a product feed for Bottle Hero in minutes. 7 days free, no credit card required.
Try for free