PriceRunner Shopify Product FeedSell on PriceRunner with Shopify
Leading Nordic price comparison expanding across Europe with 3.4+ million UK products, backed by Klarna with 10+ million monthly visitors.
How to create PriceRunner feed
1. Register on PriceRunner
Create a merchant account at pricerunner.com/info/retailers. Registration is available for qualified e-shops.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select PriceRunner template
Select the PriceRunner template from our library of 130+ pre-built feeds in the app.
4. Copy the feed URL
Feedyio generates your feed at a hosted URL. Simply copy the link and paste it into PriceRunner admin.
5. Start selling
Your feed updates automatically every hour. Products, prices and availability are always current.
Why sell on PriceRunner
PriceRunner is a price comparison website and service that has established itself as a trusted resource for price-conscious shoppers across Northern Europe. Operating primarily in Denmark, Norway, Sweden, and the United Kingdom, PriceRunner helps consumers find the best deals on a wide range of products by comparing prices across online retailers.
High-intent shoppers
Customers on PriceRunner are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect PriceRunner
No spreadsheets, no developers. Feedyio builds a fully compliant PriceRunner feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The PriceRunner feed runs itself and support responds instantly.”
About PriceRunner
PriceRunner is a price comparison website and service that has established itself as a trusted resource for price-conscious shoppers across Northern Europe. Operating primarily in Denmark, Norway, Sweden, and the United Kingdom, PriceRunner helps consumers find the best deals on a wide range of products by comparing prices across online retailers.
The platform's acquisition by Klarna - the Swedish fintech giant - has provided PriceRunner with resources for continued expansion and development. This backing from one of Europe's most valuable private companies signals confidence in PriceRunner's position and growth potential in the competitive price comparison market.
In the UK market, PriceRunner has built an impressive catalog of 3.4+ million products, giving British consumers comprehensive coverage across electronics, home appliances, fashion, beauty, and many other categories. This breadth ensures shoppers can find and compare virtually any product they're researching.
The platform generates over 10 million monthly visits across its markets, representing significant reach among consumers actively researching purchases. This traffic consists of high-intent shoppers who have progressed beyond casual browsing to serious price comparison - making them valuable prospects for participating merchants.
PriceRunner's heritage in the Nordic markets - Sweden and Denmark particularly - provides strong positioning in these wealthy, digitally sophisticated markets. Scandinavian consumers are among the most active online shoppers in Europe, and PriceRunner has earned their trust through years of reliable service.
Price tracking features help consumers monitor products they're interested in, identifying optimal purchase timing based on price trends. User reviews provide social proof and help shoppers evaluate both products and merchants before making decisions.
The European expansion strategy positions PriceRunner as a pan-European player rather than a purely Nordic platform. Germany and France represent significant growth markets where PriceRunner is building presence and competing with established local players.
For merchants targeting Nordic or broader European consumers, PriceRunner offers access to engaged shoppers actively comparing prices. The platform's Klarna backing provides stability and continued investment that benefits both consumers and participating retailers.
PriceRunner Feed - FAQ
PriceRunner operates in Sweden, Denmark, Norway, UK, Germany, and France. Nordic markets are strongest, but the platform is actively expanding into Western Europe.
Available markets
PriceRunner operates in 5 countries.
Related Price Comparison
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