Delupe Shopify Product FeedSell on Delupe with Shopify
Danish Google Premium CSS Partner covering both Google Shopping and Bing Shopping. Over 20,000 merchants, 300+ million products and up to 20% savings on cost per click.
How to create Delupe feed
1. Sign up with Delupe
Create an account at delupe.net/join. Sign up is free and Delupe then links your Google Ads and Merchant Center accounts under its CSS.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select the Delupe template
Select the Delupe template in the app. The feed follows the Google Merchant Center specification, so it includes GTIN, MPN, brand, category and availability.
4. Submit the feed URL
Add the hosted feed URL to your Merchant Center account or hand it to Delupe. Data is pulled automatically several times a day.
5. Launch campaigns with lower CPC
Delupe manages bidding in Google Shopping and Bing Shopping. You follow results in the dashboard at dashboard.delupe.net.
Why sell on Delupe
Delupe is a comparison shopping service founded in Denmark in 2012. It has grown into one of the larger European CSS partners: it serves more than 20,000 merchants, manages over 300 million products and generates more than 80 million clicks a year.
High-intent shoppers
Customers on Delupe are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Delupe
No spreadsheets, no developers. Feedyio builds a fully compliant Delupe feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Delupe feed runs itself and support responds instantly.”
About Delupe
Delupe is a comparison shopping service founded in Denmark in 2012. It has grown into one of the larger European CSS partners: it serves more than 20,000 merchants, manages over 300 million products and generates more than 80 million clicks a year.
The main value is its Google Premium CSS Partner status. A comparison shopping service acts as the intermediary that enters products into the Google Shopping auction. The margin Google would otherwise take from the bid stays in the auction when a CSS partner is used, so a store gets up to 20% more effective bid for the same money.
Delupe is also a Microsoft Advertising partner, which extends catalog distribution to Bing Shopping. Combining both channels is particularly relevant in the US, Canada and Australia, where Microsoft holds a meaningful share of search.
The platform provides a smart bidding system with budget control, targeting and measurement. Merchants see per-product performance in the dashboard and can steer how much budget flows to each part of the catalog.
Geographically Delupe covers every EMEA country where Google allows the CSS program. For merchants expanding across Europe this means one interface instead of sourcing a local partner per market.
Sign up carries no fee and support is included. Delupe targets both smaller stores that want cheaper Google Shopping without extra management and larger retailers with extensive catalogs.
Technically Delupe works with a standard Google Merchant Center feed. Feedyio generates a compatible feed including GTIN, MPN, brand, category and availability, refreshed automatically with every change in the store.
For stores already advertising in Google Shopping, moving under a CSS partner is one of the few changes that lowers cost per click without touching campaign structure or feed quality.
Delupe Feed - FAQ
Delupe is a Danish comparison shopping service founded in 2012. It is a certified Google Premium CSS Partner and a Microsoft Advertising partner, managing Google Shopping and Bing Shopping campaigns for more than 20,000 merchants.
Available markets
Delupe operates in 20 countries.
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