Voyado: Customer Experience & Loyalty for Retailers
Based in Sweden, Voyado is a SaaS platform built for retailers to manage loyalty, marketing automation, and personalized experiences. It enables businesses to collect customer data, analyze behavior, and activate campaigns across multiple channels including email, SMS, and in-store interactions.
By integrating product feeds, Voyado allows retailers to enrich campaigns with real-time product data, powering personalized recommendations, dynamic promotions, and segmented offers.
Market Reach & Scale
Core region: Nordics, with expansion across Europe.
Clients: Fashion retailers, grocery chains, and lifestyle brands.
User base: Retailers aiming to increase retention and lifetime value.
How Product Feed Integration Works
Feeds allow Voyado to:
Deliver dynamic product recommendations in campaigns.
Show personalized offers in emails and SMS.
Automate cross-sell and up-sell opportunities.
Keep promotions synchronized with stock and pricing.
Commission & Business Models
Subscription-based SaaS: Pricing scales with features and user volumes.
Enterprise packages: Advanced integrations and custom modules.
Benefits for Retailers
Stronger customer loyalty and retention.
Personalized product campaigns driven by feed data.
Multi-channel marketing automation.
Higher customer lifetime value.
Scalable SaaS for mid- to large-sized retailers.
Conclusion
Voyado transforms product and customer data into actionable insights. With product feed integration, retailers can deliver personalized, dynamic campaigns that strengthen loyalty and drive long-term growth.