Tanganica is a marketing platform that enables e-commerce businesses to promote products across major advertising channels like Google, Meta (Facebook, Instagram), and Bing using AI-driven campaigns. It combines product feed integration, analytics, and ad automation to optimize performance for online stores.
The tool helps merchants manage marketing, analyze store performance, identify the best-selling products, and make data-driven decisions—all from one dashboard.
Key Features & How It Works
- Product Feed Integration
- Upload your product catalog via an XML feed, which allows for seamless integration of product data (prices, availability, descriptions, images).
- Advertising Automation & AI Optimization
- Use automated ad campaigns across Google, Meta, and Bing. Tanganica uses AI to optimize ROAS (Return On Ad Spend), aiming to outperform manually managed marketing efforts by significant margins.
- Analytics and Diagnostics
- Receive a comprehensive, real-time overview of your store’s performance: campaign attribution, traffic sources, product and category performance, CRO (conversion rate optimization), and diagnostics to help pinpoint areas for improvement.
- Attribution & Reporting
- Tanganica uses a last-click attribution model, tracking conversions attributed to the final touch before a purchase. It also reports total spend, turnover generated, cost-to-sales ratio (COS), and assisted turnover (sales indirectly influenced by the platform).
- Automatic Store Diagnostics
- Features include SEO analysis, conversion funnel insights, competitive benchmarking, and other diagnostic tools to inform strategic decisions.
Data & Performance Metrics
- Tanganica serves 3,000+ online stores across multiple countries.
- The platform claims up to 844% ROAS for AI-automated ad campaigns, compared to manually set campaigns.
- It reports case study results such as generating €25,600 in new revenue in the first month and €240,000 in total revenue from their tools.
Pricing & Commission Structure
- Tanganica’s pricing model is performance-based. According to the integration in the Upgates e-shop system, the first month is completely free, followed by a 2% commission on sales generated by Tanganica services
- After the trial period, merchants only pay the commission if Tanganica delivers good results ("you only pay for a job well done").
Benefits for E-shops
- Low entry risk / performance-aligned cost — first month free, pay only if results are delivered.
- Automated campaign management — less manual work, faster optimization.
- Streamlined analytics — all key performance data in one place.
- Better ROAS — AI-based campaigns can significantly outperform manual ones.
- Scalable solution — suitable for both SMBs and larger stores looking to expand.
Conclusion
Tanganica is an all-in-one AI-powered marketing platform for e-commerce stores that integrates product feeds, automates ad campaigns across major channels, offers real-time analytics, and operates on a performance-based pricing structure. With over 3,000 stores already using it and strong reported results (like up to 844% ROAS), Tanganica represents a compelling partner for merchants aiming to grow with minimal risk and maximum data-driven precision.
