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Price Comparison

Skroutz Shopify Product FeedSell on Skroutz with Shopify

Dominant Greek price comparison platform and marketplace with 32 million monthly visits and $1.6 billion in annual revenue.

At a glance
Channel typePrice Comparison
Markets2 countries
Founded2005, Athens
HeadquartersAthens, Greece
Available on planFree and up

How to create Skroutz feed

STEP 01

1. Register on Skroutz

Create a merchant account at merchants.skroutz.gr. Skroutz is the absolute leader of Greek e-commerce.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Skroutz template

Select the Skroutz template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Copy the link and paste it into Skroutz Merchants panel.

STEP 05

5. Start selling

Your feed updates automatically every hour. Products will be seen by 32 million monthly visitors.

Why sell on Skroutz

Skroutz is the absolute leader of the Greek e-commerce market – a price comparison platform and marketplace that has become synonymous with online shopping in Greece. With an impressive 32 million monthly visits and estimated revenue exceeding $1.6 billion annually, Skroutz represents one of the most successful European e-commerce stories.

High-intent shoppers

Customers on Skroutz are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Skroutz

No spreadsheets, no developers. Feedyio builds a fully compliant Skroutz feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Access to 32 million monthly visits – absolute dominance in Greece
"Skroutzing" is a common verb – a cultural phenomenon
70%+ of Greek online shoppers regularly use Skroutz
Two models: CPC comparison + Skroutz Marketplace with own checkout
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Skroutz feed runs itself and support responds instantly.”

Shopify merchant review

About Skroutz

Skroutz is the absolute leader of the Greek e-commerce market – a price comparison platform and marketplace that has become synonymous with online shopping in Greece. With an impressive 32 million monthly visits and estimated revenue exceeding $1.6 billion annually, Skroutz represents one of the most successful European e-commerce stories.

The platform was founded in 2005 in Athens and has gradually transformed from a simple price comparison site into a comprehensive e-commerce ecosystem. Today, Skroutz combines price comparison functions with a marketplace featuring its own checkout system and logistics infrastructure, including a network of Skroutz Point pickup locations.

For Greek consumers, "skroutzing" has become a common verb meaning searching for the best prices online. This cultural penetration makes the platform indispensable for any merchant who wants to successfully sell in Greece. Over 70% of Greek online shoppers regularly use Skroutz.

Skroutz offers merchants two main collaboration models: the classic CPC model for price comparison and Skroutz Marketplace, where the platform facilitates the entire transaction including payment and often delivery. The Marketplace model brings higher commissions but also significantly higher conversions due to customer trust in Skroutz as an intermediary.

Skroutz's logistics network includes the Skroutz Last Mile delivery service and a network of Skroutz Point pickup locations throughout Greece. Merchants using these services gain a competitive advantage of fast and convenient delivery.

Skroutz has also expanded to Cyprus and Romania, offering merchants access to additional markets in Southeast Europe through a single integrated platform.

For entry into the Greek e-commerce market, presence on Skroutz is absolutely essential. With Feedyio, you can create an optimized feed in just minutes.

Skroutz Feed - FAQ

Why is Skroutz so important for the Greek market?

Skroutz controls such a significant portion of Greek online retail that ignoring it practically means giving up the Greek market. "Skroutzing" has become a common verb for searching for the best prices online.

What is the difference between CPC and Skroutz Marketplace?
What is Skroutz Last Mile and Skroutz Point?
What feed format does Skroutz require?
Has Skroutz expanded beyond Greece?
How often is the product feed updated?

Available markets

Skroutz operates in 2 countries.

Related Price Comparison

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