Shopping24, headquartered in Hamburg, Germany, has built a reputation as a reliable shopping and comparison service. The platform aggregates millions of products from online retailers, enabling consumers to search, compare, and purchase across diverse categories such as fashion, home & living, electronics, sports, and beauty.
Unlike marketplaces, Shopping24 functions primarily as a discovery and comparison channel, directing users to retailer sites to complete purchases. This makes it a cost-efficient, performance-driven way for retailers to gain visibility and acquire new customers.
Merchants connect their catalogs via XML/CSV/API feeds to ensure consistent and accurate listings. A feed typically includes:
Regular feed updates guarantee that consumers see the most accurate and competitive offers, reducing bounce rates and increasing conversion.
Shopping24 generally operates on performance-based models:
As a trusted multi-category portal in Germany, Shopping24 shapes online shopping behavior across product groups. Retailers that integrate via product feeds secure a presence where purchase decisions are being made.
Shopping24 is a cost-efficient, performance-oriented shopping and comparison platform in Germany. With feed integration, retailers benefit from accurate, updated listings that maximize visibility and capture high-intent traffic across diverse categories.