Shopping.com Shopify Product Feed - Sell on Shopping.com with Shopify

Shopping.com: A Global Price Comparison Pioneer

Shopping.com is one of the oldest and most recognized online price comparison engines, founded in 1998 and later acquired by eBay. Operating in multiple markets worldwide, it has helped shape the way consumers discover, compare, and purchase products online. The platform is part of the eBay Commerce Network, which extends its reach across numerous partner sites and publishers.

For retailers, Shopping.com provides access to a massive, global audience. A product feed integration allows merchants to keep their catalogs synchronized, ensuring offers are competitive, accurate, and visible to shoppers who are actively comparing before buying.

Market Reach & Scale

• Global presence: Active across the United States, United Kingdom, Germany, France, and additional regions.
• Category breadth: Electronics, home & garden, fashion, toys, health, beauty, automotive, and more.
• Audience profile: High-intent shoppers with a focus on comparison and savings.
• Publisher network: Distribution across partner websites via the eBay Commerce Network.

How Product Feed Integration Works

Retailers connect via XML/CSV/API product feeds, enabling real-time catalog updates. Feed data typically includes:

• Product titles, attributes, and categories
• GTIN/EAN/UPC identifiers for accurate mapping
• Prices, discounts, and shipping information
• Stock status and availability
• Images and product URLs

Automated updates keep offers competitive, reduce mismatches, and improve ranking within comparison results.

Commission & Business Models

Shopping.com generally follows a performance-based model:

• CPC (Cost per Click): Merchants pay for traffic driven to their store.
• Sponsored listings: Enhanced visibility in competitive categories.
• Network distribution: Broader exposure through the eBay Commerce Network’s publisher sites.

Benefits for Retailers

1. Global reach
   Access to millions of shoppers across multiple regions.
2. High-intent traffic
   Users come ready to compare and purchase.
3. Data accuracy
   Feeds ensure catalogs remain correct and competitive.
4. Extended distribution
   Presence across eBay’s publisher network amplifies visibility.
5. Scalable model
   CPC spending adapts to budget and performance goals.

Why Shopping.com Matters

As one of the pioneers in online price comparison, Shopping.com has built trust with consumers and continues to deliver scalable traffic through its wide network. For retailers, it remains a valuable tool for expanding reach and capturing demand beyond local markets.

Conclusion

Shopping.com combines decades of expertise with global distribution power via the eBay Commerce Network. By integrating a product feed, retailers ensure accurate, competitive offers that reach international audiences and deliver measurable, performance-based results.

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