Shopflix.gr is a modern e-commerce marketplace launched by the company Wellcomm in March 2022. It aims to serve as a comprehensive shopping platform in Greece, offering products across more than 11 categories including electronics, home appliances, fashion, beauty, books, baby care, toys, sports, auto-moto, and B2B products.
Key Metrics & Platform Size
- Launch & Growth: Started in March 2022 with 60 sellers and ~130,000 products.
- Current Scale: Within 18 months, Shopflix.gr grew to over 1,200 sellers, 5 million listed products, and over 1 million active monthly users.
Technology & Infrastructure
Shopflix.gr was architected on Amazon Web Services (AWS), utilizing scalable and high-performance services:
- Amazon Aurora for relational product data.
- Amazon ElastiCache for caching and low latency.
- Amazon CloudFront for fast content delivery.
- Amazon DocumentDB (MongoDB-compatible) for document storage.
- Amazon EKS (Kubernetes) for microservice and image-processing infrastructure.
This infrastructure underpins Shopflix’s ability to scale rapidly, maintain responsiveness, and enable rich data handling.
Market Operations & Audience
- Primary Market: Greece—Shopflix.gr serves buyers and sellers primarily in Greece, with guaranteed national shipping and regular delivery commitments.
- Product Range: Wide assortment, spanning consumer electronics, kitchen appliances, auto & B2B items.
Product Feed Integration & Merchant Onboarding
Merchants looking to sell on Shopflix can use product feeds for easy integration:
- A Shopify integration exists via Mulwi, offering templates to generate compliant feeds for Shopflix.
- Categories accepted are diverse—electronics, baby care, toys, home appliances, books, cosmetics, sports goods, etc
- Traffic insights: majority of Shopflix’s traffic comes from Greece, with some international visitors from Germany, Cyprus, Canada, and the USA.
- Audience demographic: about 64.5 % male, 35.5 % female, predominantly age 25–34; main traffic drivers are Direct (36.4 % desktop) and Organic Search (30.6 %).
Customer Experience & Features
- Mobile App: A native app with 4.8/5 rating on iOS and 4.7/5 on Android stores.
- Product Range in App: Over 10 million products across technology, home, pets, beauty, books, gaming, sports, and more.
- Payments: Supports various methods including cards, cash on delivery, interest-free installments, Shopflix Pay4 (“Buy Now, Pay Later”), Apple Pay, Google Pay, etc.
- Shipping & Pickup: Offers delivery across all Greece, including remote areas. Provides Shopflix courier delivery and 600+ pick-up/return points via partnerships like Courier Center and Clever Points.
- Customer Reviews: On Feefo, Shopflix.gr holds a 4.5/5 rating from thousands of ratings.
Strengths for E-Shops / Sellers
Rapid Growth From 60 to 1,200+ sellers in rapid time; strong platform adoption.
High Reach Over 1 million monthly active users in Greece.
Technical Reliability AWS-backed architecture ensures speed, security, scalability.
Flexible Integration Shopify and feed-based setup simplifies onboarding.
Wide Product Coverage Sellers across many categories can join.
Convenient Delivery Options Reliable shipping & many pickup locations
Strong User Experience Highly rated app; modern shopping experience.
Payment Versatility Many payment systems, including interest-free installments.
Unknowns & What to Clarify
- Exact commission structure, seller fees, or advertising costs are not publicly disclosed. Likely shared during merchant onboarding or via partner agreements.
- Specific return policies, dispute process, or seller requirements need to be confirmed.
- Details on marketing/featured listing programs or analytics dashboards for sellers are not detailed in public sources.
Conclusion
Shopflix.gr is a rising force in Greek e-commerce with impressive growth and a tech-forward infrastructure. For e-shops targeting the Greek market, it's an attractive channel—especially thanks to its scale, product breadth, logistics, and mobile-first experience.
To make the most of it, merchants should inquire directly about seller terms, commission rates, and promotional opportunities, while preparing a clean, well-structured product feed for seamless integration.
