Product feeds/Mimovrste
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Mimovrste Shopify Product FeedSell on Mimovrste with Shopify

The #2 e-commerce platform in Slovenia with $86 million revenue, offering wide category coverage and deep local market expertise in Slovenia and Croatia.

At a glance
Channel typeMarketplaces
Markets2 countries
Founded1999, Ljubljana
HeadquartersLjubljana, Slovenia
Available on planFree and up

How to create Mimovrste feed

STEP 01

1. Register on Mimovrste

Create a partner account at mimovrste.com/partner. Registration requires company details and product range.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Mimovrste template

Select the Mimovrste template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Paste the link into Mimovrste Partner Portal.

STEP 05

5. Start selling

Your feed updates automatically every hour. Products, prices and availability are always current.

Why sell on Mimovrste

Mimovrste.com stands as Slovenia's second-largest online retailer with $86 million in annual revenue, having built a powerful position in the Adriatic e-commerce market. As part of Mall Group, one of Central Europe's largest e-commerce conglomerates, Mimovrste combines local market expertise with the resources and infrastructure of a major regional player.

High-intent shoppers

Customers on Mimovrste are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Mimovrste

No spreadsheets, no developers. Feedyio builds a fully compliant Mimovrste feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Access to the Adriatic market with high purchasing power
Part of Mall Group – access to broader CEE network
Slovenia has one of the highest GDP in Central Europe
Localized customer service and payments in local currency
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Mimovrste feed runs itself and support responds instantly.”

Shopify merchant review

About Mimovrste

Mimovrste.com stands as Slovenia's second-largest online retailer with $86 million in annual revenue, having built a powerful position in the Adriatic e-commerce market. As part of Mall Group, one of Central Europe's largest e-commerce conglomerates, Mimovrste combines local market expertise with the resources and infrastructure of a major regional player.

The Slovenian e-commerce market, while smaller than neighboring countries, features one of the highest GDP per capita in Central Europe and a sophisticated, digitally-savvy consumer base. Mimovrste has captured this opportunity by building a comprehensive marketplace covering electronics, home goods, fashion, beauty, sports, and everyday essentials.

For international sellers, Mimovrste provides an efficient entry point into the Slovenian market without the complexity of establishing local operations. The platform handles localized customer service, payment processing in local currency, and delivery through established logistics networks.

Mimovrste's expansion into Croatia extends the reach for marketplace sellers into another growing Adriatic market. Croatia's EU membership and increasing e-commerce adoption create additional opportunities for sellers already integrated with the platform.

The marketplace's integration with Mall Group's broader Central European network provides pathways for sellers to expand across the region. Products listed on Mimovrste can potentially reach Mall Group's platforms in Czech Republic, Slovakia, Poland, and Hungary.

For e-commerce businesses seeking to complete their Central European coverage or test smaller markets with high consumer purchasing power, Mimovrste offers an attractive combination of local expertise and regional scale.

Mimovrste Feed - FAQ

What feed format does Mimovrste support?

Mimovrste supports XML format with UTF-8 encoding. Feedyio automatically generates the feed in the correct format with required attributes including EAN codes.

What are the fees for selling on Mimovrste?
Why is the Slovenian market interesting?
How is Mimovrste related to Mall Group?
Can I also sell in Croatia?
What categories are most successful on Mimovrste?

Available markets

Mimovrste operates in 2 countries.

Related Marketplaces

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