Manomano Shopify Product Feed - Sell on Manomano with Shopify

ManoMano: Europe’s DIY & Home Improvement Marketplace

Founded in France in 2013, ManoMano has quickly become the go-to platform for DIY, gardening, and home improvement. Operating in multiple European countries, it connects millions of customers with both specialist and mainstream retailers. Its success lies in its vertical focus — delivering expertise, product variety, and community support for home and garden projects.

For merchants, ManoMano is a powerful channel to access highly relevant traffic. Product feed integration ensures technical specifications, pricing, and availability are always accurate, which is essential for categories like tools, construction materials, and garden equipment.

Market Reach & Scale

• Core markets: France, Spain, Italy, Germany, Belgium, and the UK.
• Category focus: DIY, gardening, furniture, and home improvement.
• Audience profile: Homeowners, DIY enthusiasts, and professionals seeking reliable tools and supplies.
• Retailer base: Large hardware chains, niche suppliers, and independent sellers.

How Product Feed Integration Works

Retailers connect via structured XML/CSV/API feeds that update product details automatically:

• Product titles, specs, and technical data
• Prices, promotions, and availability
• Stock levels and delivery timelines
• Images and manuals where required
• EAN/GTIN identifiers for precise mapping

Automation is critical in categories where specifications and stock accuracy directly influence buyer trust.

Commission & Business Models

ManoMano operates on marketplace models:

• Commission per sale: Percentage of each validated order.
• Promotional campaigns: Featured placements during seasonal DIY peaks.
• Marketplace services: Logistics and support options via ManoMano Pro.

Benefits for Retailers

1. Vertical specialization — A focused marketplace for DIY and gardening.
2. High-intent audience — Users come with specific projects in mind.
3. Accurate listings — Feed integration ensures specs and stock are correct.
4. Cross-European reach — One platform spans several major EU markets.
5. Scalable exposure — Promotional tools amplify sales during seasonal demand.

Why ManoMano Matters

In Europe’s growing DIY and home improvement sector, ManoMano provides retailers with targeted access to consumers who prioritize detail, accuracy, and trust.

Conclusion

ManoMano is Europe’s leading vertical marketplace for DIY and gardening. With feed integration, merchants can ensure data accuracy, maximize visibility, and grow sales in a highly specialized, high-intent market

‍