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Klaviyo Shopify Product FeedSell on Klaviyo with Shopify

Sync your product catalog with over 183,000 brands using Klaviyo for AI-powered personalized email and SMS marketing that drives exceptional results.

At a glance
Channel typeSocial Media
MarketsGlobal
Founded2012, Boston, Massachusetts
HeadquartersBoston, Massachusetts, USA
Available on planFree and up

How to create Klaviyo feed

STEP 01

1. Register on Klaviyo

Create an account at klaviyo.com. The basic plan is free up to 500 contacts.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Klaviyo template

Select the Klaviyo Catalog template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Copy the link and paste into Klaviyo as Product Feed.

STEP 05

5. Start selling

Your feed updates automatically. Activate flows for abandoned carts, product recommendations, and back-in-stock notifications.

Why sell on Klaviyo

Klaviyo has established itself as the definitive email and SMS marketing platform for e-commerce, powering communications for over 183,000 customers worldwide and sending an astounding 3.8 billion emails every single month. The company's remarkable growth reflects its dominant position in the e-commerce marketing technology stack, making product feed integration with Klaviyo essential for modern online retailers.

High-intent shoppers

Customers on Klaviyo are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Klaviyo

No spreadsheets, no developers. Feedyio builds a fully compliant Klaviyo feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

30x higher revenue from automated flows than regular campaigns
5-15% abandoned cart recovery automatically
AI-powered product recommendations personalized for each customer
Back-in-stock notifications capture demand at the moment of restocking
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Klaviyo feed runs itself and support responds instantly.”

Shopify merchant review

About Klaviyo

Klaviyo has established itself as the definitive email and SMS marketing platform for e-commerce, powering communications for over 183,000 customers worldwide and sending an astounding 3.8 billion emails every single month. The company's remarkable growth reflects its dominant position in the e-commerce marketing technology stack, making product feed integration with Klaviyo essential for modern online retailers.

The platform's success stems from its deep product catalog integration, which transforms static product feeds into dynamic, personalized marketing assets. By syncing your product catalog with Klaviyo, every email and SMS becomes an opportunity to showcase relevant products based on individual customer behavior, preferences, and purchase history. Automated flows powered by product data generate 30x more revenue per recipient compared to standard campaigns, demonstrating the transformative impact of personalization.

Product recommendations represent one of Klaviyo's most powerful features. Machine learning algorithms analyze purchase patterns, browsing behavior, and product relationships to automatically suggest relevant items in every communication. These AI-powered recommendations improve over time as the system learns from customer interactions, continuously optimizing for conversion and customer lifetime value.

Abandoned cart recovery powered by your product feed is perhaps the highest-ROI automation available to e-commerce businesses. When shoppers leave items in their carts, Klaviyo automatically sends personalized reminders featuring the exact products they were considering, complete with images, prices, and direct links to purchase. This single automation typically recovers 5-15% of otherwise lost revenue.

Browse abandonment sequences extend this recovery capability to window shoppers. When visitors view products without adding to cart, Klaviyo captures this intent signal and follows up with targeted messaging featuring those specific items. Back-in-stock notifications alert interested customers the moment previously unavailable products return to inventory, capturing pent-up demand at the peak of purchase intent.

The platform's expansion into SMS marketing creates additional touchpoints for product-focused messaging. Time-sensitive notifications about price drops, restocks, and flash sales drive immediate action, particularly effective for mobile-first consumers who respond quickly to SMS. With significant adoption among Klaviyo customers, SMS has become a critical complement to email marketing.

For Shopify merchants especially, Klaviyo's native integration means product data flows seamlessly between systems, enabling sophisticated segmentation based on purchase behavior, product interests, and customer lifetime value. Email marketing remains a top-three revenue channel for the vast majority of e-commerce businesses, and Klaviyo's product feed integration ensures every campaign delivers maximum personalization and relevance.

Klaviyo Feed - FAQ

Why do flows have 30x higher revenue?

Flows trigger based on customer behavior (abandoned cart, product browsing) and are personalized. They reach customers at moments of high purchase intent.

What is abandoned cart flow?
How do AI product recommendations work?
How much does Klaviyo cost?
Can I use Klaviyo for SMS marketing too?
How does Klaviyo differ from Mailchimp?

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