Klaviyo Shopify Product Feed - Sell on Klaviyo with Shopify

Klaviyo: Data-Driven Marketing Automation for E-Commerce

Founded in 2012 in Boston, Klaviyo has become one of the most widely used marketing automation platforms in e-commerce. It empowers retailers to collect and activate customer data to deliver highly personalized campaigns across email, SMS, and push notifications.

By integrating a product feed, Klaviyo enables dynamic campaigns with live product recommendations, pricing, and stock availability. This allows retailers to create personalized shopping experiences that boost conversion and customer loyalty.

Market Reach & Scale

• Global presence: Strong in North America, Europe, and Australia.
• Core audience: E-commerce retailers of all sizes.
• Category coverage: Fashion, beauty, electronics, lifestyle, and more.
• Ecosystem: Deep integrations with Shopify, Magento, WooCommerce, BigCommerce, and others.

How Product Feed Integration Works

Retailers sync their product catalog (via API or CSV) to Klaviyo:

• Automates personalized product recommendations in emails/SMS.
• Keeps pricing, promotions, and availability up to date.
• Enables browse and cart abandonment flows with real products.
• Supports cross-sell and up-sell campaigns.

Commission & Business Models

• Subscription SaaS model: Pricing based on contact list size and email/SMS volumes.
• Scalable tiers: Flexible packages for small shops to enterprise retailers.

Benefits for Retailers

1. Personalized product recommendations powered by feed data.
2. Automated lifecycle flows (welcome, cart abandonment, post-purchase).
3. Cross-channel marketing via email, SMS, and push.
4. Deep e-commerce integrations with major platforms.
5. Strong data analytics and segmentation for optimization.

Conclusion

Klaviyo transforms product and customer data into actionable marketing campaigns. With product feed integration, retailers can create dynamic, personalized experiences that improve engagement, conversion, and long-term loyalty.