Launched in 2010, Fyndiq has grown into one of Sweden’s most recognized online marketplaces, known as the “bargain superstore” of e-commerce. It aggregates millions of products from retailers, focusing on affordability and variety. The platform attracts price-conscious shoppers looking for deals across a wide range of categories, from electronics and gadgets to homeware, fashion, and beauty.
For merchants, Fyndiq provides direct access to Sweden’s discount-driven online audience. A product feed integration ensures that catalogs remain accurate, helping sellers manage pricing and inventory across large assortments efficiently.
Retailers connect their catalog via XML or CSV feed, keeping listings consistent across thousands of SKUs. Typical feed attributes include:
Frequent updates guarantee that bargain offers remain competitive and that out-of-stock products are removed quickly.
Fyndiq’s business model is built on marketplace commission:
In Sweden’s e-commerce ecosystem, Fyndiq is the go-to destination for bargain hunters. For retailers, it’s an opportunity to offload stock, reach a broad audience, and drive incremental sales without upfront advertising costs.
Fyndiq has established itself as Sweden’s bargain marketplace, connecting retailers with price-driven shoppers across multiple categories. With a live product feed, merchants can scale visibility, keep offers competitive, and leverage the platform as a cost-effective sales channel.
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