Ciao.com is a premier consumer review and price comparison website that connects millions of shoppers with the best products and deals. As a partner, your shop can leverage our extensive network and trusted platform to increase your online visibility and drive more sales.
Ciao.com was one of Europe’s popular price comparison and review platforms, especially strong in Germany and the UK. Founded in the late 1990s and later acquired by Microsoft, it allowed users to compare product prices while also reading consumer reviews, making it one of the first platforms to combine commerce with community-driven content.
For retailers at the time, Ciao.com represented a key channel for driving high-intent traffic. Product feed integration allowed merchants to provide updated prices, stock, and offers across multiple categories. The combination of price transparency and peer reviews built consumer trust and increased conversion.
Retailers submitted XML/CSV feeds including:
Ciao.com monetized primarily via:
Ciao.com played a pioneering role in shaping European online shopping behavior by merging community reviews with product comparison. While the platform no longer operates, it remains an important part of e-commerce history.
Ciao.com was one of Europe’s early leaders in comparison shopping. Its use of product feeds, combined with authentic user reviews, created a trusted environment that influenced purchasing decisions across the continent.
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