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Adtraction

What is Adtraction

Why choose Adtraction

Adtraction was founded in Sweden in 2007 and has grown into a leading affiliate marketing network with a strong presence across Europe, including Germany, the UK, the Nordics, Spain, Poland, and several other markets. Its mission is to help advertisers grow sales through a wide range of publishers — from content creators and blogs to cashback portals, influencers, and media houses.

Unlike traditional advertising channels where costs are paid upfront, Adtraction works on a performance-based model. Merchants only pay when a desired action occurs, such as a sale, lead, or registration. This makes it one of the most cost-efficient digital marketing solutions for e-commerce brands.

Market Reach & Scale

  • Headquarters: Stockholm, Sweden, with local offices in multiple European countries.
  • Coverage: Active across more than 15 European markets, giving merchants both local and cross-border growth opportunities.
  • Industries Covered: Fashion, beauty, electronics, home & living, travel, finance, health, and more.
  • Publisher Network: Thousands of affiliates of different types, from small niche bloggers to large media companies.

This reach makes Adtraction particularly attractive for online retailers that want to scale both domestically and internationally without large upfront advertising budgets.

How Product Feed Integration Works

One of Adtraction’s strengths is its ability to handle product feeds for advertisers. By supplying a structured product feed (XML, CSV, or API), merchants can automatically provide affiliates with updated product data. The feed typically includes:

  • Product titles and descriptions
  • Pricing and promotions
  • Stock availability
  • Product images
  • Deep links to product pages

This setup allows affiliates to integrate products into their content in a dynamic way — for example, showing updated prices in product listings, embedding feeds into comparison widgets, or building niche online stores powered entirely by the advertiser’s feed.

Automated updates ensure that affiliates always promote accurate information, which builds trust and boosts conversion rates.

Commission & Business Models

Adtraction offers flexible commission models depending on the type of advertiser and campaign objectives:

  • CPS (Cost per Sale): A fixed percentage of the order value paid per validated sale.
  • CPA (Cost per Action): A fixed amount paid per registration, lead, or other predefined action.
  • Hybrid Models: A mix of CPS and CPA to balance sales and lead generation.

Merchants can also define cookie duration, commission tiers, and bonus structures to motivate affiliates. All transactions are tracked and validated through Adtraction’s platform to ensure transparency.

Benefits for Retailers

  1. Pay Only for Results
    The performance-based model reduces risk and ensures marketing spend is directly tied to outcomes.
  2. Scalable Growth
    Retailers can expand into new markets quickly by leveraging Adtraction’s international publisher base.
  3. Automated Product Distribution
    With feed integration, affiliates automatically receive updated product details, reducing manual work for merchants.
  4. Access to Diverse Publishers
    From influencers and bloggers to cashback portals and large media houses, Adtraction provides access to partners that fit different strategies.
  5. Strong Reporting & Transparency
    The platform offers real-time reporting on clicks, sales, and commissions, allowing advertisers to measure ROI accurately.

Why Adtraction Matters in European E-Commerce

Affiliate marketing continues to grow in Europe, especially as advertisers look for measurable, cost-efficient alternatives to traditional ads. Adtraction has established itself as one of the most trusted networks in the region by focusing on transparency, technology, and localized support.

For e-shops, Adtraction provides a way to reach new customers through a wide ecosystem of publishers — without the risks and unpredictability of other marketing channels. Feed integration further enhances this by ensuring affiliates always promote the latest, most accurate product information.

Conclusion

Adtraction is more than just an affiliate network — it’s a scalable growth partner for e-commerce brands across Europe. With strong local presence, international reach, and support for product feed integration, it enables merchants to increase visibility, improve conversions, and expand into new markets on a performance-based model.

For retailers looking to grow with minimal risk and maximum transparency, Adtraction is a powerful channel to include in their marketing mix.

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