Adtraction was founded in Sweden in 2007 and has grown into a leading affiliate marketing network with a strong presence across Europe, including Germany, the UK, the Nordics, Spain, Poland, and several other markets. Its mission is to help advertisers grow sales through a wide range of publishers — from content creators and blogs to cashback portals, influencers, and media houses.
Unlike traditional advertising channels where costs are paid upfront, Adtraction works on a performance-based model. Merchants only pay when a desired action occurs, such as a sale, lead, or registration. This makes it one of the most cost-efficient digital marketing solutions for e-commerce brands.
This reach makes Adtraction particularly attractive for online retailers that want to scale both domestically and internationally without large upfront advertising budgets.
One of Adtraction’s strengths is its ability to handle product feeds for advertisers. By supplying a structured product feed (XML, CSV, or API), merchants can automatically provide affiliates with updated product data. The feed typically includes:
This setup allows affiliates to integrate products into their content in a dynamic way — for example, showing updated prices in product listings, embedding feeds into comparison widgets, or building niche online stores powered entirely by the advertiser’s feed.
Automated updates ensure that affiliates always promote accurate information, which builds trust and boosts conversion rates.
Adtraction offers flexible commission models depending on the type of advertiser and campaign objectives:
Merchants can also define cookie duration, commission tiers, and bonus structures to motivate affiliates. All transactions are tracked and validated through Adtraction’s platform to ensure transparency.
Affiliate marketing continues to grow in Europe, especially as advertisers look for measurable, cost-efficient alternatives to traditional ads. Adtraction has established itself as one of the most trusted networks in the region by focusing on transparency, technology, and localized support.
For e-shops, Adtraction provides a way to reach new customers through a wide ecosystem of publishers — without the risks and unpredictability of other marketing channels. Feed integration further enhances this by ensuring affiliates always promote the latest, most accurate product information.
Adtraction is more than just an affiliate network — it’s a scalable growth partner for e-commerce brands across Europe. With strong local presence, international reach, and support for product feed integration, it enables merchants to increase visibility, improve conversions, and expand into new markets on a performance-based model.
For retailers looking to grow with minimal risk and maximum transparency, Adtraction is a powerful channel to include in their marketing mix.