Adform Shopify Product Feed - Sell on Adform with Shopify

Adform: Global Programmatic Advertising Platform

Founded in 2002 in Copenhagen, Adform has grown into one of the largest independent advertising technology companies worldwide. The platform provides an integrated demand-side platform (DSP), data management platform (DMP), and ad server in one ecosystem, enabling brands and agencies to run, measure, and optimize programmatic campaigns at scale.

For retailers, Adform offers the ability to combine audience data with real-time product information. By integrating a product feed, advertisers can power dynamic product ads that automatically update based on pricing, promotions, and stock levels, ensuring relevance across display, video, and mobile inventory.

Market Reach & Scale

• Headquarters: Copenhagen, Denmark, with offices across Europe, North America, and Asia.
• Global presence: Campaigns run in over 25 markets with access to international ad inventory.
• Client base: Retailers, e-commerce brands, agencies, and enterprise advertisers.
• Coverage: Display, video, connected TV, mobile, and digital out-of-home (DOOH).

How Product Feed Integration Works

Retailers can connect structured feeds (XML/CSV/API) into Adform’s system, enabling:

• Dynamic product ads with real-time updates (prices, promotions, availability)
• Automated creative generation for thousands of SKUs
• Cross-device personalization using behavioral and CRM data
• Retargeting campaigns based on browsing and purchase history

Feed-driven campaigns ensure that users always see the most relevant product, improving click-through and conversion rates.

Commission & Business Models

Adform’s commercial model is designed for scalability:

• Programmatic CPM: Cost per thousand impressions on biddable inventory.
• Dynamic retargeting: Performance-driven campaigns with ROI tracking.
• Flexible contracts: Tailored pricing based on volume and service level.

Benefits for Retailers

1. Dynamic personalization
   Feeds enable real-time ad updates, ensuring accuracy and relevance.
2. Scalable campaigns
   Thousands of products can be advertised simultaneously with minimal manual effort.
3. Cross-channel reach
   Access to display, video, mobile, CTV, and DOOH inventory.
4. Data-driven optimization
   Combine feed data with CRM and behavioral insights for smarter targeting.
5. Global footprint
   Run campaigns across markets with localized relevance.

Why Adform Matters

Adform empowers retailers to unify advertising, data, and creative in one platform. By leveraging product feeds, campaigns become both scalable and hyper-relevant, maximizing performance while reducing operational complexity.

Conclusion

As a global adtech leader, Adform gives retailers the tools to turn product feeds into high-performing, dynamic ad campaigns across digital channels. With a focus on transparency, independence, and innovation, it is a powerful partner for e-commerce brands aiming to scale internationally.

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