FAVI Extra: free reviews and better catalog placement for home & furniture shops
If you sell furniture or home decor, FAVI is one of the shopping channels where the right buyers are already looking - and FAVI Extra is the part most shops underuse. It is a free service that collects reviews for both your products and your shop, and those reviews do more than look reassuring: they help lift your position in the catalog. This guide explains what FAVI Extra is, why its review timing is built around your delivery estimate, what FAVI shows and rejects, the three ways to wire up tracking, and how to set the whole thing up on Shopify with Feedyio.
What FAVI is and who it's for
FAVI is a furniture and home-decor search engine - a place where shoppers browse and compare items for the home across many stores at once. It was founded in 2016 in Czechia and has grown into one of the larger players of its kind in Europe, with roughly 10 million monthly users, more than 2,300 partner stores, around 5 million items, and a presence in about 12 countries. Pricing for advertisers is CPC (you pay per click), and the click price varies by country.
If your catalog is furniture, lighting, textiles, garden or anything else for the home, FAVI is a category-specific channel where intent is high: people arrive already shopping for the room or the piece.
FAVI Extra - what it collects and why it's free
FAVI Extra is a free review-collection service. Unlike a generic reviews widget, it gathers two distinct kinds of feedback:
- Product reviews - how satisfied the buyer was with the item itself.
- Shop reviews - how the order, communication and delivery went.
The reason it's worth setting up is not only trust. Reviews collected through FAVI Extra feed back into your catalog position: products become sortable and filterable by rating, and a well-reviewed shop earns a stronger placement. So the same effort that builds social proof also buys you visibility - which is why it pays to turn it on rather than leave it idle.
Smart timing: review requests tied to your delivery estimate
FAVI Extra does something sensible that generic review tools often get wrong: it asks for the review after the customer has actually received the order, not a fixed number of days after purchase. The review-request email is sent roughly one week after the expected delivery date. If an item has several possible delivery times, FAVI uses the longest estimate so the email never lands before the box does. For items with no clear delivery date - unspecified or out of stock - the request is sent about 18 days after the order.
The practical upside: customers are asked when the product is in their hands and their impression is fresh, which tends to produce more - and more useful - reviews than a survey that arrives while they are still waiting.
What gets shown (and what FAVI rejects)
FAVI moderates submissions, so not everything a customer writes ends up published. Reviews are typically rejected when they:
- judge the store's service in a product review instead of the product itself (and vice versa);
- contain profanity or personal information;
- say the order "never arrived";
- look fake or otherwise inauthentic.
What does get shown: product reviews display a rating, the review text and the reviewer, while store reviews show a visual rating. Reviews appear on both product and category pages, and - as noted above - products become sortable and filterable by rating, so good feedback is doing visible work for you in the catalog.
The three ways to implement tracking
FAVI Extra relies on a tracking event that tells FAVI an order happened so it can schedule the review request. There are three ways to send it, and you pick the one that fits your setup:
- Client-side (C2S) - tracking fires in the browser on the order-confirmation page.
- Google Tag Manager (GTM) - the same event managed through GTM.
- Server-to-server (S2S) - your server sends the order data to FAVI directly, which is the most robust option.
Two details matter regardless of method. First, the product IDs you send in the tracking must match the IDs in your XML feed - if they don't line up, FAVI can't connect the order to the right products. Second, you need a unique tracking ID, which you request from your FAVI account manager.
The FAVI Extra badge and catalog boost
Once tracking is in place and reviews start arriving, you get a FAVI Extra badge you can display, and the accumulated ratings strengthen your catalog placement. The mechanism is the part worth remembering: collecting genuine reviews is not a vanity exercise on FAVI - it is one of the levers on where your products show up.
How to set it up in Feedyio
Feedyio supports FAVI's server-to-server (S2S) integration, the most robust of the three methods, so order data is sent to FAVI from the server and the tracking IDs always match your feed:
- Install Feedyio from the Shopify App Store.
- Create the FAVI Extra integration in the Feedyio app.
- Set it up and enable it with your FAVI tracking ID, and Feedyio sends your orders to FAVI over S2S.
Full step-by-step instructions are in our integrations help center.
How Feedyio helps
None of the above works without a correct product feed underneath it: FAVI has to read your offers, and the entire review flow depends on tracking IDs that match the IDs in that feed. Feedyio is a Shopify app that connects your store to FAVI and 130+ other channels, and for FAVI it handles exactly the parts that otherwise cost developer time: a correctly formatted FAVI product feed with category mapping and hourly price/stock sync, plus the FAVI Extra reviews integration wired so the product IDs in tracking match the feed - no manual exports. If you run several home and fashion channels, you manage them in one place alongside your other product feeds.
Want to start collecting FAVI Extra reviews and climb the catalog? Try Feedyio free on the Shopify App Store.